Psychographics is a way of categorizing an audience by their behaviour and personality traits. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.
After looking at Young and Rubicon’s psychographic profile, known as their 4C’s Marketing Model. We have decided that our target audience best fits the Reformers group. I think that this group would mainly include teenagers over the age of 15, for example, college or university students.
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