A common method of audience research is known as demographics. This is the population of Britain broken down into six groups through income and status.
Producers use demographics to shape their text or product to appeal to a group with a known viewing habits. Producers of a television programme about DIY would have a target audience with a C2 demographic. It does not tell you somethings they would like to know, such as how much money each group has to spend each week. Some skilled manual workers such as, electricrians and Plumbers earn more money then many teachers, however the money spent is not in the same way. Also, demographics only includes information about the main earner in a household so young people at home at home are not included for example.
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