Leonard Dicaprio is the U.S.P of this film; you can see this from the format of this poster, his name is in front of film's name.
The unusual slogan also adds interest to the movie. Everyone has individual minds that are seen as a place of safety not crime, this makes this film seem unique.
We can identify the genre of this film through the character facing backwards in the centre of the poster holding a gun, this suggests this is a crime thriller. However, the way the character is standing neutral in a harsh flood represents this could also have a psychological thriller subgenre.
The ‘Dark knight’ is a very famous film, by including the detail that this film was made by the same director will attract people who enjoyed the ‘Dark Knight’ film.
The picturesque skyscraper buildings could be an example of iconography towards the audience, as it conveys a huge city most likely to be New York.
The typeface of the text is very effective because the red colour is a juxtaposition to the grey and blue background; this conveys a sense of mystery and danger.
By rendering the movie so that it is compatible to show in IMAX Theatres, is a very profitable example of new media practices as the film will endorse more money as it costs more to watch movies in these certain theatres than average cinemas.